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Bold and Diverse: The Brands of LCKY Group

Bold and diverse; let us introduce you to the brands that are housed under the LCKY Group umbrella.

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๐‹๐ฎ๐œ๐ค๐ฒ๐‚๐š๐ฌ๐ข๐ง๐จ, was launched in Sweden in May 2018 ahead of the regulation, as one of the first casinos to adopt Trustlyโ€™s Payโ€™nโ€™Play method, allowing users to enjoy our games without registration and to withdraw their winnings in just minutes. It continues to grow exponentially in both Sweden and other markets with a trustful message - โ€Before Luck, We are all the same.โ€

๐‡๐š๐ฉ๐ฉ๐ฒ๐‚๐š๐ฌ๐ข๐ง๐จ is a mobile first, Payโ€™nโ€™Play casino with a super lean, simple, playful, yet cutting edge user experience and places the user at the centre: โ€A brand new Casino Feeling.โ€

Specifically designed for the Swedish market, ๐…๐ฅ๐š๐ฑ๐‚๐š๐ฌ๐ข๐ง๐จ is by the name a more localised brand, targeting a slightly different target group. Flax is a Swedish word, meaning more than pure luck.

๐•๐ž๐ซ๐š&๐‰๐จ๐ก๐ง, widely recognised and iconic casino brand in Sweden with its distinctive magenta colouring and cross-demographic appeal, was reintroduced by the Group in 2025 to the delight of customers new and old.

At ๐Ž๐ง๐ž๐‚๐š๐ฌ๐ข๐ง๐จ customers will find an exciting, transparent and rewarding experience offering high payouts and a safe gaming environment. OneCasino features a choice of over 2000 games, of which 90 have been passionately developed in-house.

The Groupโ€™s B2B game studio, Swintt, is a multi award winning software developer offering both classically themed Premium releases and state of the art Select slots. Elysium Studios, driven by Swintt, provide some of the most cutting edge, graphically spectacular games in the industry.

Our brands shape and define us: We Are LCKY to have them.

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