Flows, the orchestration platform for iGaming, today announced that LCKY Group has selected Flows to power innovation across its entire technology stack. The deal sees Flows become a connective layer across LCKY Group's six online casino brands and B2B game studio, giving teams across the Group the ability to innovate, launch and build faster across every part of the business.

LCKY Group operates LuckyCasino, HappyCasino, FlaxCasino, Vera&John, OneCasino and RoyalCasino, alongside B2B game studio Swintt and other businesses within the Group. With Flows, LCKY Group's teams can connect systems, orchestrate data and decisions in real-time, and build products across brands from a single system, Flows, cutting the time between idea and execution significantly.

The deal also includes Flows' dedicated gamification layers FlowsPlay and FlowsWave, giving LCKY Group's teams the tools to build promotional campaigns, loyalty mechanics and interactive player experiences in house.

Flows most recently launched Flo, its AI layer that understands the industry, your role and your business and works with you to build products that deliver results.

James King, CEO at Flows, said: "For a huge group like LCKY, this is about giving genuinely great management and teams the tools to move as fast as their ambition. It's not just orchestration and it's not just gamification, it's about accelerating what LCKY can build across the whole business. I'm excited to be working with Alex Manning again and with the wider LCKY team, as they continue to innovate and grow."

Alex Manning, Group CTO at LCKY Group, said: "We're always looking for ways to give our teams more freedom to innovate and create better experiences across our brands. Flows gives us the speed and flexibility to test ideas, launch new initiatives and build engaging experiences across the Group without adding unnecessary complexity. We're excited about what this will unlock for our teams and, ultimately, for our players."

The partnership is a marquee enterprise signing for Flows, and reflects growing demand across iGaming for a platform that helps operators move faster and innovate across their whole business as their portfolios grow.

About Flows

Flows is the orchestration platform built for iGaming. We process nearly a billion real-time events a day and turn them into products and features across an operator or supplier's entire stack, from operations, legal and finance to VIP, gamification and jackpots like FlashWins, across every channel, on-site, app, and beyond. Every team, including tech, builds on Flows. And with Flo, our AI brain, you can build with it, or let it build for you, live, by voice or text. Flows is also built to work with agents, not just around them, so as AI takes on more of the stack, we're the layer that lets it act. Trusted by operators and suppliers, from start ups to Tier 1s like Fanatics and Light & Wonder. Visit Flows.world for more information.

About LCKY Group

LCKY Group drives growth through a portfolio of strong casino brands with teams across Europe and North America, with a clear focus on regulated markets. LCKY Group's people are the beating heart of the business. With offices spanning Europe and a diverse, expert and highly motivated team, the Group is committed to growth, responsibility and empowerment. Visit LCKYGroup.com for more information.

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